Communicating with Pictures
I like board games. I also like LEGOs. Somehow, I still don't own one of those LEGO board games. One issue with them is that, I assume because of the international nature of the products, they don't thoroughly describe the mechanics of the game on the box. They only use pictures and often I can't tell how the game plays just by the picture.
I can tell how this game plays just by looking at the picture. What's different about this one? It has people. Little yellow people, competing in a familiar context. The other games show only the blocks, not the people using them.